Read Be-Tween the Lines December 9, 2007
Posted by Matthew Woolums in 21st-Century, Data, Opinion.1 comment so far
The Nielson Company, yes, that Nielson Company, released a survey of Tweens mobile media and cross media behavior. These are kids aged 8-12. Keep that in mind. 33% have their own cell phones, and 5% of those access the Internet. Who is filtering this access? There are other interesting statistics from the study, especially about the differences between Tweens and Teens.
Nielsen reports that tweens spend less time surfing the Internet than their teen counterparts. In this report, 48% of U.S. tweens said they spend less than one hour per day online. When they are online, 70% of tweens use the Internet for gaming.
