Just Because it is in Print September 8, 2007
Posted by Matthew Woolums in Humor.trackback
I didn’t get this at first, but it turns out you can’t trust anything just because it is in print. Not even the advertising. No matter how often I learn something, I have to relearn it in a new context.
Seems someone was inspired by a Google AdWord and created one of their own that was intended as satire. Okay, I don’t think of advertising outside of the Superbowl as deserving much attention, but the target of the satire, in this case, Apple Inc., didn’t think it was funny.
Once again, the unintended consequences are often the more significant. A sample from the author:
2,781 impressions and 354 clicks later, my ad had cost me a total of $17.55, and had a click through ratio of 12.72 percent.
I guess it didn’t go as unnoticed as I had planned.
2,781 views isn?t much for a campaign on Google, but unfortunately, one of those 2,781 views forwarded the story to one of the bigger blogs, and things kind of spiraled out of control from there.
The whole sordid story is linked below.
http://www.didntyouhear.com/2007/09/07/dyh-isnt-funny
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